Thursday, 13 July 2017

The Dyson Supersonic | A Game Changer Turns One


Sometimes, a beauty tool comes along that redefines the way we do things, it’s just that darn good.

And when fashion and beauty bible Vogue describes something as a ‘game changer’, you know it’s serious! Global technology company Dyson, who pretty much revolutionised home appliances, have turned their hand to hairdryers, and the resulting best-in-class product – the Dyson Supersonic – is celebrating its first birthday.

So I was excited to be invited along to an exclusive party at John Lewis Grand Central Birmingham to find out more.




Confession time – I absolutely LOATHE drying my hair. It’s tedious, it gives me arm ache, and my hairdryer is so noisy, I can’t even hear myself think. The whole thing is a bother, and not exactly a pleasant experience.

How much better would it be if haircare could be an enjoyable daily ritual rather than a battle between me, my dryer and a round brush?

It’s no wonder that most hairdryers are a pain – the technology they use has stayed the same since the 1950s! It was high time for a shakeup, and for something to come along that would really change how we style our hair.

You may have seen the hysteria that surrounded the Supersonic back when it launched – the number of units in the UK shifted in the first month of sale was more than had been forecast for four months, and stock had to be frantically pulled in from overseas to meet the demand.


But is this hairdryer really worth £300? Dyson themselves pointed out at the party that the average price of a hairdryer is around the £25 mark. What on earth would make the Supersonic worth so much more?

The answer lies in the groundbreaking research that went into the design, and the crazy-good results that brings for our hair. A ‘hair lab’ was set up at Dyson HQ using over 1,000 miles of real hair (yep…mind-blowing, right?) to test out what the next generation of hair drying technology should be.

5 years, £53 million, 600 prototypes and 103 engineers later, the Dyson Supersonic was born.

I was always a little sceptical when it came to Dyson before I bought one of their vacuum cleaners. I loved the sleek design and I heard people raving about them, but I told myself it wouldn’t be that much better than what I already had.

Only it is.

From the first time I used it, it was self-evident that all that investment in technology was worth every penny – it was simply in a league of its own. The same is true of the Supersonic when it comes to an even more important topic-hair!



How much do we invest in getting cut, and coloured and yet fall down when it comes to drying and styling our hair at home? If you’re looking to make an investment In healthier, shinier hair, then perhaps instead of all the potions and treatments  - this is the answer.

The Supersonic addresses all of my pet hates about hair dryers as I knew them. First up, the dreaded arm ache.

The Dyson V9 motor is incredibly powerful, but also smaller than the usual motors in hairdryers – take a look:



Then, instead of sticking it in the top of the unit, where its unbalanced and top-heavy, the Supersonic’s motor sits in the handle – the part you actually grip! Like all the best ideas, it’s so simple – and it eliminates the dreaded ‘hair dryer arm’ in one stroke.

And then how many times have you either frazzled your hair because you whack the heat up to max to try and cut down on the drying time, or (and I’m wincing even thinking about it) gotten your hair caught in the dryer itself because you’re holding it too close and had to rip or cut it out?

The Dyson Supersonic has two technologies to help with that – first, an intelligent microprocessor, with a glass bead thermistor that monitors the temperature every 20 seconds and continually adjusts it. That means it never causes heat damage to the hair.



It also cuts down your drying time drastically (this is hugely important to me as a busy working mum). By using new Air Multiplier Technology, this actually amplifies the airflow by three – drying your hair at 105 miles an hour. The high pressure means that the cuticle is flattened, leaving you with smoother, shinier hair as well as cutting drying time down to around four minutes.


Add to that the fact that the motor has been encased in rubber, so the only noise comes from the air flow, rather than the motor vibration, and there is so much less noise – so you can listen to music or TV to make that four minutes go even quicker – plus household pets/small children/ sleeping partners won’t be disturbed by a racket in the morning while you get ready.

Getting hands-on with all this technology makes it very clear why we have a real game-changer on our hands here.




That’s something worth celebrating – which we did with fizz and delicious Supersonic cupcakes at the party. I also had an extremely relaxing hand and arm massage courtesy of Aveda that had me melting in my chair, and a makeover using the new Lip Tattoo products from Dior, while Dyson stylists taught us the secrets behind using our Supersonics to get a sleek blow-out, bouncy waves or soft curls.

I left feeling thoroughly pampered and clutching a bag of goodies from Aveda, Dior and La Prairie, so thank you to Dyson, John Lewis and Dluxe magazine for having me along to celebrate.

Happy birthday Dyson Supersonic – here’s to the next year of changing the game!

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20 comments

  1. Hey Sarah, my hair thanks you! I gotta get me one of these...!

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    1. They are amazing! One for the wish list x

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  2. Hey, great blog. I really want a Dyson Supersonic now - how cool it would be to be able to dry my hair without all the noise and perhaps listen to some tunes whilst getting ready. Now.... where did I put that spare £300? Amanda

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    1. Ahh thank you Amanda! Yes, how great would it be to be able to have music getting ready you could actually hear? And no aching arms! X

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  3. Dyson are always WELL ahead of the game when it comes to new innovative technology. I generally let my hair dry naturally because I don't have the time or energy to blow dry it, but this could be a real game-changer!

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    1. Same for me Kelly! I actually wash my hair less because I hate drying it haha! It's great in the summer leaving it to try naturally but so horrid in the winter. This hairdryer really would change things! X

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  4. I have been so curious about this for ages, but as Adam is always asleep still when I leave for work I feel guilty waking him with the hair dryer but if it's that quiet I think it's an excellent
    investment for him to make for me!

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    1. Great logic! I definitely think he should invest in one for you- he can think of it as a present to himself and his sleep! X

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  5. It sounds incredible Sarah!! Glad you got to try it, I bet it made your hair look even more beautiful xx

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    1. They are just beautiful dryers, so different to everything else out there as well! X

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  6. I have been wondering how good the Supersonic really is since its launch last year, but after reading this I am SO motivated to go straight out and get one! It sounds like it is going to revolutionise the hair care market altogether. Thanks for your very comprehensive review!

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    1. You're right Kaj it is when you test them that you see how strong a product it is- I was the same with the vacuum cleaner! As soon as I used it I just knew it was in a different league x

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  7. Eloise Henesey14 July 2017 at 12:45

    A great read Sarah! I usually save up my Boots points when I need a new dryer but I think this would take a while! x

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    1. Thanks Eloise! It would be a lot of shampoo and nappies, give it 15 years and just maybe πŸ˜‚ Or perhaps Santa will be super generous x

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  8. this intrigued me a lot! My hair is very thick and takes ages to dry, luckily I've cut it short now so I just let it dry naturally! I'll deffo be recommending this to my mum though! x

    G

    www.teawithgi.com

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    1. I think she would love it! It really does solve all the problems and annoyances I've had with a traditional dryer. If she gets one, make sure you steal it from her! πŸ˜‚πŸ‘Œx

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  9. This sounds amazing! I'll be investing in one of these asap. Thank you for sharing πŸŒΈπŸ’—✨

    With love, Alisha Valerie. x
    www.AlishaValerie.com | www.twitter.com/AlishaValerie

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  10. Trust me if I bothered drying my hair anymore I would probably look into this but being true to my hippy self I just let my curls air dry ��

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  11. Heard many so many good things about this Sarah! You have definitely sold it to me as well! Xx

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  12. Katherine Storey20 July 2017 at 12:24

    Such a good read Sarah! My hair dryer is on its last legs, I smell a purchase coming soon! x

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