Fifty Shades Of Green: The Case For Planet Friendly Business

Monday 29 January 2018

A lot of business owners and entrepreneurs are rather sceptical about the prospect of improving their company’s environmental performance - they simply do not think that going green is going to benefit them very much at all.However, they are wrong, and if you’re in the same camp as them, it might be time to rethink your stance on going green. Why? Here are just a few reasons:

You Can Identify Inefficiencies

When you resolve to go green, you will undoubtedly identify several areas where you are using your resources or your company’s energy less efficiently than you could be. This means that instead of scrambling round looking at the personal loan rate calculator to see how much you could potentially borrow to keep your business afloat, you could use be cutting the waste and using that loan to buy solar panels or efficient light bulbs that will actually save you money in the long-term. Green businesses tend to be cheaper businesses in terms of the running, anyway.

You Can Win More Business

Another great benefit of going green is that environmental awareness is at the forefront of the nation’s mind right now, thanks to shows like Blue Planet 2 and a wider drive to protect the climate and save the planet, and that means that you could capitalise on it to bring in more business.

It is estimated that around 20 percent of a company’s tender could rest on its environmental credentials, so if you’re looking for a way to get more business that doesn’t rely on you cutting your margins even further, see what you can do to improve your environmental performance and show those whose business you’re bidding for that you can help them to be greener, and you might just be on to a winner.

You Can Increase Staff and Stakeholder Engagement

Taking environmental action is a fantastic way to get your employees and stakeholders more engaged in your company. Most people would like to think that the companies they are working for or investing in are as ethical as they can be and by doing your bit to cut down on plastic waste, reduce emissions or use fewer natural resources, you can make them feel good about their decisions, which means they’re more likely to stick with you long-term.

You Can Improve Perceptions

Going green is good PR, particularly in the current climate. If you actually take steps to go green and you document your efforts, well that’s the kind of marketing that you couldn’t pay an expensive agency to generate for you.

You Can Be Proud of Yourself

Of course, the best reason to green your company as an entrepreneur is because it is the right thing to do. Business can be murky at times, but you don’t have to get pulled in. If you have integrity, then doing what you can to make your business ventures as earth-friendly as possible will help you to feel good about what you do and keep you interested and invested in your own venture.

Time to go green?

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